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Moving Iron Blog Final
The Dealer of Tomorrow
  • Mar 21, 2020

I talk about the future of the farm equipment business from time-to-time in my blogs and on Moving Iron Podcast. With automation and autonomy just around the corner, it's hard not to! Each new piece of technology inches us closer to unmanned machines and robots working in the fields. Venture capital money pours into agriculture, each looking for the next best efficiency as well as ways to combat the lack of farm labor needed to operate farms and ranches. All of this isn't an issue for the equipment dealer. Dealers will adapt their business as required, just like always. The question is, what does a shrinking customer base look like, and in turn, what will the industry resemble?

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